Amazon has officially partnered with Kickstarter to bring 300 projects to the retailers crowd-funding portal, Launchpad.

“We’re thrilled to collaborate with Amazon Launchpad on creating a new path for those projects to be discovered, experienced, and loved,” Kickstarter CEO and Co-Founder Yancey Strickler.

Currently, the portal mostly features gadgets, books, home goods, movies and board games. There’s quite a range, from this totally inconspicuous posture fixer featured on Shark Tank to

gluten-free banana flour. Some of it looks odd, but then again, as Amazon points out, there’s already a proven market for these products.

The collaboration is the next step for Amazon‘s Launchpad program, which debuted about a year ago. Its goal was next-level crowd-funding — to connect interested venture capitalists with eager innovators. Since then, Amazon claims it has worked with over 100 leading venture capital firms, startup accelerators, and crowd-funding platforms, and launched more than 1,000 startups. It sure helps that they have Amazon’s audience, with roughly 188 million visitors a day.

CARMEN TRIOLA, Mashable

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