The comment comes as more companies continue to claim they know Netflix’s numbers.
During his TCA presentation, Sarandos called out two companies — Nielsen and Symphony Media — specifically for inaccurately providing measurements of Netflix’s audience size.
“Both Symphony and Nielsen claim accuracy,” Sarandos said, using the companies reports ofOrange is the New Black ratings. “Either number, if true, would be great for Netflix. Especially since it’s only U.S. viewing and it’s only for the first 35 days of release.”
Just as he did in January at the winter TCA presentation, Sarandos said the Los Gatos-based company focuses on subscribers for revenue.
“Subscriber growth, not advertising, drives our revenues,” Sarandos said, noting growth in the second quarter was slower than expected.
In its second quarter, Netflix added 1.7 million subscribers worldwide, missing the 2.5 million subscriber estimate the company said it would add by June 30.
Still, Sarandos said Netflix plans to invest even more in content in 2017 than the $6 billion it spent this year. However, he didn’t specify exactly how much.
He also highlighted Netflix’s global expansion and surge in original programming. The company launched in 130 countries in January (adding to the 60 existing countries), and recently received a whopping 54 Emmy nominations.
“Netflix is holding up a mirror to the world and reflecting it back with stories that are fresh, relevant and compelling,” he said.