The Australia-based developer of mega-popular augmented reality game Pokémon Go, is ramping up the game’s global rollout.
After the game’s initial launch in Australia, New Zealand and the U.S. on July 6, global launch was halted due to overwhelming demand. This week, the game started trickling into the larger European markets, starting with Germany on Wednesday and the UK on Thursday.
Even though it’s on the market for less than ten days, Pokémon Go is already hugely successful, blasting through milestones as if they were nothing. Measured by daily active users, it’s the biggest mobile game ever in the U.S. and people spend more time on it than on Facebook and Snapchat.