Cyber Monday might be the go-to shopping day for the holidays, but Amazon Prime Day is the day during the summer to get some of the best deals online.

Get those credit cards ready, because this year, the annual Amazon Prime Day will take place on July 12.

Prime members in the U.S., UK, Spain, Japan, Italy, Germany, France, Canada, Belgium and Austria will be able to exclusively get discounts on items across a wide range of categories, with U.S. customers able to start shopping at midnight PDT on the 12th (3 a.m. EDT).

Amazon first introduced Prime Day last year in celebration of the online retailer’s 20th birthday. However, many customers were disappointed last year and voiced their frustration on social media with the hashtag #PrimeDayFail when many items sold out quickly.

Even still, Amazon sold more items than on Black Friday 2014, which was the company’s biggest day of sales to date (before 2015’s Black Friday). It also got more customers signing up for Prime memberships.

Incredible Prices on Prime Exclusive Phones

BLU R1 HD – 8 GB

The BLU R1 HD display will give you an immersive view from every angle. The curved display elevates the smartphone’s visual experience to a new level of stunning graphics and life-like colors that seem to jump off the screen. Enjoy a vivid screen with 1280 x 720 pixels and over 420 nit display.

Gorilla Glass 3 will give your smartphone an extra layer of protection against scratches, cracks, and breakage.

The BLU R1 HD blends technology and design into an incredible package. Incorporating the highest grade material such as a curved glass touch panel ensures excellent sensory feedback and feel. A metal trim provides a sophisticated finish. State-of-the-art paint technology coats the battery cover in a super-smooth finish that ensures the back cover is soft to the touch and provides a great handheld experience.

With the main 8 megapixel autofocus camera, f2.0 aperture, and 4P lens, all your pictures will be as perfect as you expect them to be. Record up to 1080p HD videos for lasting memories.

For selfies, you can trust the 5 megapixel wide-angle front camera for premium shots. The built-in BLU Final Touch Software will enhance your eyes, slim your face and smooth your skin. Your selfies will be flawless.

With a built in LED flash on the front and back, you can take pictures in a dark environment with ease.

Here is Video Review for BLU R1 HD